Jasper Ave Blues: Bright Lights on 4th

For all the talk about the challenges facing downtown Edmonton, few would dispute that there are success stories. 104th St – being rechristened 4th Street Promenade – is my pick for the biggest one. With two announcements about new tenants in the past two days, things keep looking up.

Scaffold
Workers take a break from renovating the Jaffer Building on Jasper and 104th that will soon house a 7-11 and whiskey bar.

First, it was announced yesterday that the historic Mercer Building will be renovated. Reopening this spring, it will house a tavern, coffee bar, and high-end furniture rental company. A day later, the owners of an under renovation building announced that a 7-11 and to be announced whiskey bar will be moving in.

3 blocks apart, they bookend the revitalized stretch of 104th St (further to the south, the McKay School district feels like a separate entity). The Mercer Building is across the street from MacEwan University, and the proposed future home of Edmonton’s new hockey arena). The Square 104 apartments across the street, and the new Quest condo tower one block to the west should help provide a local consumer base. The Jasper Ave project promises to add another high-end bar to the blossoming pub/restaurant scene in the area.

Astute readers will note that both developers cite the downtown arena as a reason for going ahead. While I remain skeptical about the value proposition from a public investment perspective, and think it could yield more return on investment in other ways, I am thrilled that it’s prospect appears to be boosting investor confidence in downtown.

Oddly, though, I’m most encouraged by the 7-11. One of the risks inherent in revitalization is a theme park-ization of the urban core. That is to say, the development of attractions that draw visitors, but don’t build a permanent base of residents. Arenas, concert halls, restaurants, and bars can all contribute when done well, but if everyone leaves after the encore or last call, you’re not building a neighbourhood so much as a destination – and successful downtown have to be both.

Mundane as it sounds, I see a new 7-11 as a sign that there’s a permanent population that justifies its creation (many new residences have been created on or around 104th). We want our neighbourhoods to have fancy bars and restaurants, but if they’re to be truly livable, they also need convenience stores and dry cleaners.

This week’s announcements make me think that, at least along this stretch of downtown, we’re making progress on both fronts.

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5 Responses

  1. > Mundane as it sounds, I see a new 7-11 as a sign

    Next up? A McDonalds? That would be another sign. Just saying 🙂

    • I’m totally not opposed to a McDonald’s, even if it’s not my restaurant of choice. There’s a McDonald’s on W Broadway (around the upper 90s) in Manhatten that has a walk-up window on the sidewalk. I’d love to see that if there was to be a new location on Jasper Ave.

  2. […] bar as opposed to just another pub, and though you might scoff at first, the 7-11 is a big deal. Alex makes the point: “I see a new 7-11 as a sign that there’s a permanent population that justifies its creation […]

  3. […] bar as opposed to just another pub, and though you might scoff at first, the 7-11 is a big deal. Alex makes the point: “I see a new 7-11 as a sign that there’s a permanent population that justifies its creation […]

  4. […] of new condos, and renovated and reopened buildings such as the Jaffer and Mercer. Many, including myself, have trumpeted the growing appeal of downtown – in particular 104th – for businesses […]

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